2018 was a rough year in Brazil. The economic and moral crisis reached a peak and people were hopeless about the future. So at the end of the year, Bradesco, one of the biggest bank in Brazil, decided to send a powerful message and inspire everyone to believe in themselves.

O filme conta a história de um vagalume que se encanta com as luzes e o brilho da cidade, mas encontra um mundo hostil.

Vagalume foi o comercial mais visto da história do Youtube no Brasil.